Time is of the essence of this book as it took 20 years for the two main
characters to determine if they’re into each other or not.
It started when Emma and Dexter made love (or shall we say had a
casual sex) on the night of their graduation. It might have been a
budding romance for each of them but fate might have suggested more to it:
it’s just a beginning page of each versions of self evaluation,
exploration and the never ending question of one’s happiness
w/c were revealed chapter by chapter in a span of 2 decades.
David Nicholls well penned a story that portraits the protagonist’s
inner struggle of w/c their heart always in conflict with their mind.
It’s kind of comic yet it’s generally a sad story as the author paints
the darker side of growing up and random cruelty of life.
The interweaving of Emma and Dexter’s love story is quite a mock
of how we suppose to carry on with our heart’s triumphs and failures.
A reader could reflect one’s past as we also have the tendency
to wonder what could have been the outcome if this happened
tah teh tah tah. A novel of what If’s and shoulda-woulda-coulda.
The book is about to be turned into a film w/c will be directed by Lone Scherfig
x
From Print Ad to TV ad, online advertising is now the IT of marketing strategy. So most businesses, take advantage of the internet, as the new media for their persuasive campaign. Since Google is one of the leading search engines in the world wide web, e-marketers (ab)use it where they can lure potential visitors and customers. Come to think about it, it's a war of advertising out there for major brands to make their product visible to every internet user. They use any keyword and tags possible that will link their product so it will gain more hits and higher ranking through out the internet.
And guess what? It's frustrating! Cause every time I search for something, let say I'm searching for tips on how to create fashion belt out from recycled plastic, The first page is bombarded with plastic belts either from famous and "trying to be" famous brands, worse it's also showing plastic items that are completely not fashion belts (e.g. plastic cell phone cases, plastic chairs and whatsoever that is made out of plastic!) so you need to scroll down and click the forward icon making your search a pain in the ass. Aggressive organizations are bombarding the internet with all those crappy articles and tagging their own website to whatever famous websites. This ultimately defeating the purpose of a "search" engine.
I hate the idea that Google is now leaning towards the idea of making money rather than providing fair information.
